Driven by a strong dedication to nurturing talent and years of industry experience, I specialise in guiding artists from grassroots beginnings to professional success.

In a music industry that increasingly minimises risk and prioritises financial gains, the need for genuine artist development has never been greater. I believe in providing the resources, guidance, and opportunities that allow artists to grow creatively and sustainably.

From securing vital funding and refining their sound in the studio to crafting strategic release campaigns and organising impactful live performances, I ensure every aspect of an artist’s journey—creative, professional, and personal—is supported.

At the core of my work is a passion for identifying and developing emerging talent. Through talent scouting and acquisition, I connect with artists who have the potential to thrive, providing them with the resources and guidance needed to excel in a competitive industry. From hands-on studio time refining their sound to packaging their music for release, I ensure that every artist’s creative vision is fully realised.

Discovering & Nurturing Talent

Securing funding is a critical step for many artists, and I have consistently delivered successful outcomes. To date, I have raised close to £50,000 through grants from Arts Council England, PRS Foundation, and other donors. These funds have supported artist development projects, recording sessions, and promotional campaigns, empowering creatives to bring their visions to life without financial barriers.

Funding Creative Futures

Success in the music industry requires more than just talent—it demands a well-thought-out strategy. I specialise in crafting tailored product and music release packages, structuring deals with distributors, and coordinating sync placements to maximise an artist’s reach and revenue potential. By liaising with key players across the industry, including labels, agents, and promoters, I help artists unlock new opportunities and build sustainable careers.

Strategic Planning & Industry Connections

Live Performances

Live performances are an essential part of an artist’s journey. From organising gigs to developing promotional and marketing campaign strategies, I ensure that each artist’s public presence is impactful and resonates with their audience. With a focus on execution, I manage every detail, from budgeting to on-the-ground coordination, helping artists connect with fans and grow their following.

Building Communities & Brands

An artist’s connection with their audience is as vital as their craft. I work closely with artists to develop their personal brand, ensuring their story and image resonate authentically with their audience. Beyond branding, I focus on building lasting communities by fostering meaningful engagement through events, social media campaigns, and collaborations. By blending creativity with strategy, I help artists cultivate a loyal fanbase that grows with their career.

Artist development goes beyond the music. I provide guidance on mental health, professional challenges, and personal growth, creating a supportive environment that allows artists to thrive. By offering personalised advice and practical solutions, I help them navigate the complexities of their careers with confidence.

Holistic Artist Support

  • XADI

  • BIYI

  • BEASTIE

  • LEO NANKAWA

  • APOLLO VIZION

  • MYA K